Digital marketing encompasses a range of strategies, from social media and content marketing to email campaigns and SEO, each helping businesses reach and engage with their target audience. This shift towards online platforms means that businesses of all sizes must adapt and leverage digital marketing to remain relevant, competitive, and visible.

It can be stressful for many business owners to determine which social platforms are right for them. We often wonder which platforms will be able to capture the right audience, communicate my message in a way that aligns with my branding, and so much more. It is important to note, however, that you do not have to be everywhere all the time - that is the greatest misconception.